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Testimonials
"My husband and I purchased your book late last year. First off, I have to say how much we value your book - it's truly fantastic and worth the price. You have convinced us that a bigger do jang is not the way for us to go. Your advice on billing and consultation is invaluable. Thank you so much."
Margueritte Gilvey
David Estes
AK Karate
Carlsbad, CA
"I'm sitting in my office waiting for a 7.45 pm initial conference with a prospect. I've just walked back from picking up today's mail which included your SDBP manual. Just from leafing through it I can already tell it will be of value to us here at UMAA. I've already pulled a couple ideas from it. Great job. Very concise."
Dwight Woods
Unified Martial Arts Academy
Miami, FL
Although most of the martial arts school owners and instructors I have coached don’t want to have a huge mega-studio, many of us would like to earn a comfortable living teaching between 150 and 200 students. While for some that may seem like an easy goal, for many others reaching 150 students seems near impossible.
The biggest hurdle to most school owners in hitting their enrollment goals is that they tend to look at different aspects of their business in isolated terms. Over here we have “curriculum”, here we have “advertising”, here we have “retention”, here is “billing”, then there’s “scheduling”, “pricing”, etc.
The problem with this is that it leads to a skewed sort of thinking - that is to say, you start to think that one part of your operations won’t affect the whole. And that can be hazardous to achieving your goal of having a small, profitable studio.
