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Testimonials
"My husband and I purchased your book late last year. First off, I have to say how much we value your book - it's truly fantastic and worth the price. You have convinced us that a bigger do jang is not the way for us to go. Your advice on billing and consultation is invaluable. Thank you so much."
Margueritte Gilvey
David Estes
AK Karate
Carlsbad, CA
"I'm sitting in my office waiting for a 7.45 pm initial conference with a prospect. I've just walked back from picking up today's mail which included your SDBP manual. Just from leafing through it I can already tell it will be of value to us here at UMAA. I've already pulled a couple ideas from it. Great job. Very concise."
Dwight Woods
Unified Martial Arts Academy
Miami, FL
The biggest challenge new and established school owners face is getting new students. The thing most martial arts instructors fail to realize is that, once they open their doors, they are no longer just in the business of teaching martial arts. Now that they’ve decided to open a studio, they have an added responsibility to keep their doors open by attracting new business.
Although many instructors fail miserably in their marketing efforts, it’s often more due to a lack of planning than a pure lack of marketing know-how. Instead of going over the basics of marketing (you can read that by picking up any good marketing book), instead I am going to tell you how to plan your efforts so you get the most from your hard work and money. Here’s how:
