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Increasing Your Summer Income by Offering Short-term Memberships

Category: Marketing, Selling

I really believe in using a six-week special during the summer, since it brings in a lot of extra income during those notoriously slow summer months. Now, I’ve heard some of the “experts” out there tell people not to run short-term summer specials because (they claim) you are losing long-term business by doing so.

Well, that’s not necessarily true. Here’s why:


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