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How to Increase Your Enrollment Using Holiday Guest Passes

Category: Marketing, Selling

The first time I gave out a guest pass for free karate lessons at my school, you would have thought I was giving away my firstborn child. At that time, I couldn’t see the economic value of giving away one week of lessons in exchange for possibly gaining a new student.

Well, my view on that issue has changed over the years and now I gladly give out free passes all the time. Why? Well, let’s do the math:


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