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Testimonials
"My husband and I purchased your book late last year. First off, I have to say how much we value your book - it's truly fantastic and worth the price. You have convinced us that a bigger do jang is not the way for us to go. Your advice on billing and consultation is invaluable. Thank you so much."
Margueritte Gilvey
David Estes
AK Karate
Carlsbad, CA
"I'm sitting in my office waiting for a 7.45 pm initial conference with a prospect. I've just walked back from picking up today's mail which included your SDBP manual. Just from leafing through it I can already tell it will be of value to us here at UMAA. I've already pulled a couple ideas from it. Great job. Very concise."
Dwight Woods
Unified Martial Arts Academy
Miami, FL
In the typical small school, the primary person responsible for scheduling introductory lessons, returning messages, and answering telephone inquiries will be you, the owner.
Therefore, it is your responsibility to turn a prospect into a student by getting them scheduled for an intro lesson the first time they call.
Just remember this: Before a prospective client actually sees your classes, and experiences the quality of your instruction, they have no reference by which to assess the value of your program. Knowing this, you can see how important it is to schedule that first lesson!
Although this sounds like a lot of responsibility (and it is), it is really not as hard as it sounds (remember, I did all this stuff by myself when I first started out).
There are three reasons why I say most people make appointment setting harder than it has to be:
