Startup
Articles and content specifically related to the business of starting a martial arts school.
Department Resources
- How to Limit Your Legal Liability When Running a Martial Arts School
Here’s one of the main reasons that you should hire a good attorney to assist you with starting your business. Being a business owner makes you a prime target for a lawsuit, especially in our industry.
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You absolutely must take measures to protect your assets by limiting your personal liability in case you are sued. Simply […] - How to Hire Martial Arts School Office Staff at the Right Time and for the Right Reasons
As a martial arts school owner, it is important that you understand the “why’s” and “how’s” of hiring and training staff. I don’t want you to make the mistake that many school owners make and hire people that you don’t need.
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For some reason, the martial arts industry has gotten the notion that a […] - Business Systems: Should You Focus on Group Classes or Private Lessons?
Recently, one of our readers wanted to know what I thought about the Tracy’s Karate business system, founded by the Tracy brothers of Kenpo fame. He prefers to teach adults rather than children, and wanted to know if I thought he could earn a decent living following their model.
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I respect the Tracys a lot. I […] - How to Use Lead Boxes for Low Cost Martial Arts School Marketing
Lead boxes are a good means of getting new students - if you work them right. Here are the pros and cons of using lead boxes, and some suggestions on how to use them effectively:
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Cons - - Straight Talk on Buying Into Martial Arts Franchises
license - “a grant by the holder of a copyright or patent to another of any of the rights embodied in the copyright or patent short of an assignment of all rights”
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franchise - “a right or license that is granted to an individual or group to market a company’s goods or services in a particular […] - Martial Arts School Marketing Ideas for When You’re Starting From Scratch
One of the hardest things about starting a new studio is finding ways to market before you are making any profit. It’s a real catch-22; you know you need to market to attract students, but you don’t have much money to spend to do it. So what do you do?
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Actually, there are a number of […] - The Basics of Marketing for Martial Arts School Owners
The biggest challenge new and established school owners face is getting new students. The thing most martial arts instructors fail to realize is that, once they open their doors, they are no longer just in the business of teaching martial arts. Now that they’ve decided to open a studio, they have an added responsibility to […]
Read More» - How to Determine Your Enrollment Goals for Your Martial Arts School
As I’ve said many times before, planning and goal-setting is crucial to your success as a martial arts instructor. Or, as someone once said, “If you don’t know where you’re going how will you know when you get there?”
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The first step to developing a comprehensive plan for your business is setting goals for profits. […] - How to Set Your Martial Arts Tuition Rates Part 3
Scholarships
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If you’re like me, you started teaching in order to help people, not to become the Donald Trump or Bill Gates of the martial arts industry. Because of this, even after I got some common sense on the realities of what I needed to charge to feed my family and keep my school open, I […] - How to Set Your Martial Arts Tuition Rates Part 2
Pricing Strategy #1: Applying the Law of Supply and Demand
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You should be aware that when a service is not a commodity (easily copied and mass-produced), it is naturally in higher demand and worth more. Our services are unique because very few people make it to black belt and even fewer decide to teach.