Marketing
Articles and content specifically related to the business of marketing and advertising for martial arts schools.
Department Resources
- How to Use Referral Programs to Attract New Students Into Your Martial Arts School
After operating various martial arts schools and programs for over a decade, one thing that I have learned is that my students are my best advertisement.
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What I mean to say by that is, I get more people that call or stop by to join classes who say they heard about us from “a friend” than […] - Tips on Writing Ads for Your Martial Arts School
Back when I used to get “canned” ads from various consultation companies and industry associations, before I would ever run an ad I would always modify it to maximize my response rates. After a while I decided “enough was enough” and just started creating my own ads.
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By creating my own ads, I was able to […] - How to Use Lead Boxes for Low Cost Martial Arts School Marketing
Lead boxes are a good means of getting new students - if you work them right. Here are the pros and cons of using lead boxes, and some suggestions on how to use them effectively:
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Cons - - Why Consistency is the Key to Martial Arts School Marketing Success
”Many a small thing has been made large by the right kind of advertising.”
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- Mark Twain (1835 - 1910)
Marketing is the Lifeblood of Your Studio
How important is marketing for your success? Without any reservations, I can tell you that it’s the lifeblood of your business. As I emphasize in the manual, no matter how good […] - Tips for Creating a Marketing Website for Your Martial Arts School
As a martial arts school owner, you have a million things on your mind. Student recruitment, testing, curriculum, overhead – the list goes on and on. The last thing you’re probably worried about is your website.
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However, more and more consumers are going online every day to research products and services before they buy. And, many […] - Martial Arts School Marketing Ideas for When You’re Starting From Scratch
One of the hardest things about starting a new studio is finding ways to market before you are making any profit. It’s a real catch-22; you know you need to market to attract students, but you don’t have much money to spend to do it. So what do you do?
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Actually, there are a number of […] - The Basics of Marketing for Martial Arts School Owners
The biggest challenge new and established school owners face is getting new students. The thing most martial arts instructors fail to realize is that, once they open their doors, they are no longer just in the business of teaching martial arts. Now that they’ve decided to open a studio, they have an added responsibility to […]
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