Marketing
Articles and content specifically related to the business of marketing and advertising for martial arts schools.
Department Resources
- The Top Three Reasons to Market Your Martial Arts School Using Direct Mail by Mike Dolpies
Direct mail is still a top producer for those that understand it and know how to use it. When I market my karate school or help any other school owner or business owner with their marketing we always employ direct mail.
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The key is to know how to use it so you actually get a nice […] - How to Increase Your Enrollment Using Holiday Guest Passes
The first time I gave out a guest pass for free karate lessons at my school, you would have thought I was giving away my firstborn child. At that time, I couldn’t see the economic value of giving away one week of lessons in exchange for possibly gaining a new student.
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Well, my view on […] - Want More Students? Improve Your Image!
You know, it’s funny how martial artists think so differently from the majority of the people we meet, yet we’re rarely ever conscious of it. I’m reminded of how several years after we had been married, my wife told me that when we first met she thought martial arts instructors were for the most […]
Read More» - The Integrated Approach to Martial Arts School Growth through Marketing and Student Retention
Although most of the martial arts school owners and instructors I have coached don’t want to have a huge mega-studio, many of us would like to earn a comfortable living teaching between 150 and 200 students. While for some that may seem like an easy goal, for many others reaching 150 students seems near […]
Read More» - How to Handle Phone Calls and Set Lots of Intro Appointments
In the typical small school, the primary person responsible for scheduling introductory lessons, returning messages, and answering telephone inquiries will be you, the owner.
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Therefore, it is your responsibility to turn a prospect into a student by getting them scheduled for an intro lesson the first time they call.
Just remember this: Before a prospective client actually […] - A Sample Monthly Marketing Plan
First, if you haven’t read the manual yet, then read the following article before you start implementing this marketing plan.
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“Marketing Basics for Martial Arts School Owners”
What follows is a marketing plan I wrote for July, but it will give you a good idea of how to write your own 5 x 15 plans throughout the […] - Increasing Your Summer Income by Offering Short-term Memberships
I really believe in using a six-week special during the summer, since it brings in a lot of extra income during those notoriously slow summer months. Now, I’ve heard some of the “experts” out there tell people not to run short-term summer specials because (they claim) you are losing long-term business by doing so.
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Well, that’s […] - How to Attract New Students and Make More Money Hosting Birthday Parties
If you’re like most martial arts business owners you’re always looking for simple ways to make some extra money and recruit new students. One of the easiest methods of recruiting kids to your program while bringing in extra income is through hosting birthday parties.
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Now, before you begin to pass judgment, hear me out. I know […] - Marketing Your Martial Arts School to Adults
For many martial arts instructors, teaching children is just not something that they care to do. For whatever reason, they would prefer to spend their time teaching adults, and would rather avoid opening their classes to kids.
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Well, despite what you may have been told, making a living running an “all-adult” martial arts school is […] - How to Get New Martial Arts Students Hosting Buddy Night Events
When small business owners think about low-cost martial arts marketing ideas, they usually picture themselves running around a Wal-Mart parking lot placing fliers on cars (actually, sticky notes work better and are faster, but that’s for another article…), or perhaps walking up and down the side of the road in a gorilla suit with a […]
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