Management
Articles and content specifically related to the topic of martial arts school business management.
Department Resources
- Why Consistency is the Key to Martial Arts School Marketing Success
”Many a small thing has been made large by the right kind of advertising.”
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- Mark Twain (1835 - 1910)
Marketing is the Lifeblood of Your Studio
How important is marketing for your success? Without any reservations, I can tell you that it’s the lifeblood of your business. As I emphasize in the manual, no matter how good […] - How to Determine Your Enrollment Goals for Your Martial Arts School
As I’ve said many times before, planning and goal-setting is crucial to your success as a martial arts instructor. Or, as someone once said, “If you don’t know where you’re going how will you know when you get there?”
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The first step to developing a comprehensive plan for your business is setting goals for profits. […] - How to Set Your Martial Arts Tuition Rates Part 3
Scholarships
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If you’re like me, you started teaching in order to help people, not to become the Donald Trump or Bill Gates of the martial arts industry. Because of this, even after I got some common sense on the realities of what I needed to charge to feed my family and keep my school open, I […] - How to Set Your Martial Arts Tuition Rates Part 2
Pricing Strategy #1: Applying the Law of Supply and Demand
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You should be aware that when a service is not a commodity (easily copied and mass-produced), it is naturally in higher demand and worth more. Our services are unique because very few people make it to black belt and even fewer decide to teach. - How to Set Your Martial Arts Tuition Rates Part 1
One of the most common questions I receive from instructors, and the one that seems to cause most new instructors to have sleepless nights is, “How much should I charge?”
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This seemingly harmless question somehow ends up becoming an area of confusion and frustration for new instructors and seasoned studio owners alike. Mostly, the reasons for […] - The Secret to Success in Your Martial Arts School
In the business world, secrets are funny things. Many times,
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successful business owners will spend a great deal of time,
money, and effort guarding information that is seemingly
insignificant… to the uninformed.
And this strikes at the heart of what this tip is about
today. For those who don’t know any better, the way a
successful school owner operates their school […] - Affordable Alternatives to Using a Martial Arts Billing Company
One of the most common questions I receive from our
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subscribers and readers is, “Which billing company is the best?” I’ve
had my favorites over the years, but I always hated the fact that I’d
end up paying 7 - 10% of my gross income just to get my own money.
Understandably, many school owners simply do not want […]