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- The Importance of Adopting an Integrity-Based Martial Arts Business Approach
Last night, I had a guy walk into my school to inquire about our programs. After I found out where this guy lived, my curiosity was immediately peaked.
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Why? Well, the guy lives in a posh, upscale neighborhood about 7 miles from our studio. Typically, most martial arts schools only draw students from a three-to-five-mile radius, […] - Want More Students? Improve Your Image!
You know, it’s funny how martial artists think so differently from the majority of the people we meet, yet we’re rarely ever conscious of it. I’m reminded of how several years after we had been married, my wife told me that when we first met she thought martial arts instructors were for the most […]
Read More» - How Your Price and Perceived Value Affect Your Martial Arts Business Success
As a martial arts school owner, you need to recognize the relationship between price and value. I feel that it’s important to share this with you because when you raise your rates, you can rest assured that there will be some people who will say that you are “too high” or “too expensive” or whatever…
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However, […] - Tips for Creating a Marketing Website for Your Martial Arts School
As a martial arts school owner, you have a million things on your mind. Student recruitment, testing, curriculum, overhead – the list goes on and on. The last thing you’re probably worried about is your website.
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However, more and more consumers are going online every day to research products and services before they buy. And, many […] - Goal-Setting for Success in Your Martial Arts School
Oftentimes, prospective martial arts business owner start their schools without ever taking the time to write out a specific game plan for their success. I know that I was guilty of this mistake when I made my first few attempts at opening my martial arts business.
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Oh, I did all the “business owner” things; I secured […] - How to Write a Business Plan
(Note: Although this article is not specifically written to those of you writing a martial arts business plan, remember that lenders and investors are all looking for the same things no matter what the business is. I suggest you read this article carefully, and if you’re stuck, refer to the resources listed at the end […]
Read More» - How to Set Your Martial Arts Tuition Rates Part 1
One of the most common questions I receive from instructors, and the one that seems to cause most new instructors to have sleepless nights is, “How much should I charge?”
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This seemingly harmless question somehow ends up becoming an area of confusion and frustration for new instructors and seasoned studio owners alike. Mostly, the reasons for […] - Small Studios Equal More Time and Less Headaches
I sincerely hope that by this time next year, you’re kicking back and enjoying the rewards of all your hard work during the previous year. You know, I love Christmastime as much as anyone else, but it’s even better when you are a small studio owner. Why, you may ask?
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Well, before I opened my studio, […] - Why My Boss Is Such A Slave Driver
You know the type… they are never satisfied with “good
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enough”, and no matter how hard you work, they always want
you to do more. The typical slave driver boss.
Man, I’d hate working for a guy like that. But the thing is,
I am sort of already working for a slave driver boss… me.
Yep, I’m a slave driver […] - The Secret to Success in Your Martial Arts School
In the business world, secrets are funny things. Many times,
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successful business owners will spend a great deal of time,
money, and effort guarding information that is seemingly
insignificant… to the uninformed.
And this strikes at the heart of what this tip is about
today. For those who don’t know any better, the way a
successful school owner operates their school […]