Everything You Need to Know to Start and Run Your Own Martial Arts School...
Featured Articles and Resources
- Starting and Running Your Own Martial Arts School
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So, you want to know what starting and running your own martial arts school takes? For starters, a lot of guts, plus a willingness to do what it takes to make it a success. Now, if you can handle that, here is a detailed breakdown of what you need to do to start your martial arts school...
Latest Articles and Resources
- The Top Three Reasons to Market Your Martial Arts School Using Direct Mail by Mike Dolpies
Direct mail is still a top producer for those that understand it and know how to use it. When I market my karate school or help any other school owner or business owner with their marketing we always employ direct mail.
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The key is to know how to use it so you actually get a nice […] - Excerpts from Black Belt Parenting
Solomon Brenner is a martial arts school owner, and is the author of Black Belt Parenting. He has developed a unique and effective system that teaches parents how to continue the lessons their children learn in the dojo at home. We feel it is a good resource to use in your school for student retention […]
Read More» - How to Plan and Host Money Making Special Events for Your Adult Students
When most martial arts school owners think of special events, they probably envision Ninja Nights, sleepovers, and other lock-in type events for children. Rarely, however, do such school owners consider hosting special events for their adult students.
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The school owner may believe that their adult students are too busy or too broke to attend such an […] - Starting and Running Martial Arts Summer Kids Camps
Traditionally, summer has been one of the most difficult times of year for most martial arts schools. Thankfully, however, savvy studio owners have developed new ways to actually generate more income over the summer months than they do during the other months of the year.
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How, you ask? For those of you who don’t mind teaching […] - How to Plan Classes that Keep Your Students Coming Back for More
Teaching plans are something that every instructor should use to help them organize and teach better classes. By planning ahead, you can insure that your classes are more exciting and that you are covering the material your students need to progress.
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I feel they are so important that I never let an assistant walk out […] - Tips to Help You and Your Staff Teach Great Classes
The following are some simple, straightforward teaching tips I hand out to all my instructors and assistants when they begin helping out in class:
Read More» - How to Limit Your Legal Liability When Running a Martial Arts School
Here’s one of the main reasons that you should hire a good attorney to assist you with starting your business. Being a business owner makes you a prime target for a lawsuit, especially in our industry.
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You absolutely must take measures to protect your assets by limiting your personal liability in case you are sued. Simply […] - How to Implement Membership Upgrades and Elite Programs Part 2
The Key to Easy Upgrading - Stop Selling and Start Recruiting
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It’s important to have the right mindset when you start offering upgraded student memberships. It has to be a privilege, something that a student earns the right to be a part of, instead of just a way to make more money. Remember that […] - How to Implement Membership Upgrades and Elite Programs Part 1
A lot of people in the industry make a big deal out of Black Belt Club upgrades - in fact, some business systems that are being taught revolve around upgrading students to BBC after only a few weeks.
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To me, this is like the old illegal “bait-and-switch” sales tactic, where a business advertises a product […] - How to Increase Profits in Your Martial Arts School by Offering Fitness Classes and Nutritional Supplements
Since many studios are trying to figure out ways to capture the adult market, I thought it would be a great idea to discuss how you can increase your profits by adding martial arts fitness services to your studio operations.
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Anyone who has read my book knows that I am a big proponent of […]